The Department of Management Studies organized the Global Market Entry Strategy Exhibition on 12 March 2026 at the Green House venue. The exhibition featured innovative 3D models created by students of the BBA programme as part of their International Business learning initiative.
The activity enabled students to visually demonstrate strategic global expansion plans through carefully designed models that illustrated key elements such as selected market entry modes, target market analysis, and competitive positioning. By integrating theory with practice, the exhibition highlighted how international business concepts can be applied to real-world corporate strategies.
Students from various departments visited the exhibition and engaged with the models to understand how companies expand into global markets. The initiative promoted interdisciplinary learning, creativity, and practical exposure to international business strategies.
Overall, the exhibition provided a dynamic platform for students to present their ideas while helping visitors gain valuable insights into global market entry strategies through interactive and visual learning.